Client: Old El Paso
What: Banner Ads
Date: 2006
Role: Concepts & Designer
Market research had showed that Old El Paso was a welcomed dinner idea for the family but not one often remembered. A page takeover for a popular women’s magazine was purchased and the idea to have a countdown to dinner ticker at the top of the page was born. Also fun illustrations were commissioned to show a family bored with the regular dinner routine and then excited when Old El Paso was served on the table.
![Countdown to Dinner](http://barbaravermeersch.com/wp-content/uploads/OEP-leaderboard.png)
The countdown to dinner banner
![Old El Paso Bored Family](http://barbaravermeersch.com/wp-content/uploads/OEP-bigbox-before.png)
The bigbox showing a bored family before Old El Paso is served for dinner
![Old El Paso Happy Family](http://barbaravermeersch.com/wp-content/uploads/OEP-bigbox-after.png)
The bigbox after the switch on dinner has been flipped
![Old El Paso branded skyscraper](http://barbaravermeersch.com/wp-content/uploads/OEP-skyscraper.png)
Branded Skyscraper to complete the page takeover