Client: Old El Paso What: Banner Ads Date: 2006 Role: Concepts & Designer

Market research had showed that Old El Paso was a welcomed dinner idea for the family but not one often remembered. A page takeover for a popular women’s magazine was purchased and the idea to have a countdown to dinner ticker at the top of the page was born. Also fun illustrations were commissioned to show a family bored with the regular dinner routine and then excited when Old El Paso was served on the table.